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ICT Media - 20 years the leading publisher on the local ICT Market

ICT Media, the successor of IDG Bulgaria, is the leading publisher in the field of information and communication technologies in Bulgaria. The local office of IDG Corp. was launched in 1990. Since 1996 the company has been fully owned by International Data Group USA - the largest technology media company in the world, reaching 200 million technology buyers in 90 countries.

In the summer of 2006 IDG Bulgaria was bought by Economedia, one of the largest publishing houses in this country and renamed to ICT Media.

ICT Media continues the relationship with IDG Corp., US and is proud to be a licensee of the most respected and influential technology media company in the world in the field of ICT.

The company now has the unique chance to follow the high international standards of IDG and to combine them with Economedia's specific knowledge and experience on the local media market.

ICT Media product lines and activities:

  • PUBLISHING:

    • Computerworld is the leading and the most influential weekly newspaper in the field of ICT business in Bulgaria. The audience includes IT directors and managers, network and telecommunication administrators and experts, the ICT business, big and middle-sized private companies and the public sector. Computerworld is bundled with more than 5 special issues and supplements per year, with Computerworld Top 100 ICT Companies being the most influential annual ranking of the local IT business. The other supplements relate to international or local events such as CeBIT and BAIT EXPO, or to hot technology topics.
    • CIO magazine was launched in February 2005 targeting the quickly developing group of highly positioned IT executives, strategists and decision makers - CIOs in the leading industrial and financial enterprises and the Government in Bulgaria.
    • The bimonthly magazine NetworkWorld is the only Bulgarian publication focused on networks and telecommunications - the fastest growing area in information technologies.
  • EVENTS:

    ICT events and conferences are a very important and ever growing part of ICT Media activities. They attract attendees and prominent speakers from vertical segments such as banks, insurance companies, industry, trade and the government as well as people with professional interest in hot topics and developments such as telcom solutions, security and storage solutions, ERP and CRM implementation. ICT Media events provide unique face-to-face opportunities for marketing and for establishing of solid and beneficial business contacts, with an access to key top managers and a chance to present companys' strategies, brands, products and services.

  • ONLINE:

    ICT Media invests in technologies and services needed to provide our audiences with outstanding online information and community experiences. Our online business is growing 40% annually and we are using the power of the Web to further expand our reach into emerging technology markets.
    • We support IDG.BG - the leading web portal for ICT news, prices and services in Bulgaria, as well as
    • PC World addresses the home users and the SOHO market. Since the beginning of 2012 it has been publishing in entirely digital format.
    • the web sites of the printed publications: www.computerworld.bg, www.cio.bg, www.pcworld.bg and www.networkworld.bg.
    • Since 2001 we publish two newsletters: e-Daily delivers 25-30 hot ICT business news to some 3500 subscribers a day. ICT Market Weekly Review is the only Bulgarian online service in English focused on the ICT business and developments in this country. It is sent weekly to more than a 1000 subscribers abroad - all of them with a specific interest in the local market. We also publish 3 technological newsletters.
    • IDG.BG webinars were first launched in the beginning of 2010. The specific format of interactive communication is a logical upgrade ofthe discussions which were done earlier in theform of “chat”. The webinars are done in realtime on hot topics of interest to both the Bulgarian IT business and IT users. The innovative approach of IDG.BG to webinars is highly effective in reaching closely targeted audiences. Since the beginning of 2010 several virtual audio-video meetings have taken place on http://discussions.idg.bg on topics like:
    • - e-Government – An Attractive Sector for Public-Private Partnership
      - Specialized Software Solutions for SMB
      - Outsourcing In Support to Effective and Costsaving Business
      - BI – Not Just a System but a Way of Company Management
    • CFO.CIO.bg – Finance and IT Hand in Hand
      Two of the most important departments in any organization are those which manage financial and information processes. The new web site CFO.CIO.bg aims to be an environment for co-operation between these two departments. 

Marketing planning with ICT Media


For 20 years ICT Media has delivered on our commitment to help you expand in information technology markets. We develop innovative integrated marketing program that enable you to reach the most highly qualified prospects and customers. As new markets and new technologies emerge , one thing will remain the same: ICT Media will continue to fulfill our corporate commitment to be your most qualified marketing partner.

With us you can create a media mix which no other company in Bulgaria can offer.

Our sales and editorial teams will be happy to help you gain a better share of the fast-growing Bulgarian ICT market.